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Expert Marketing for Charlottesville’s Historic Homes & Estates

More Than a Listing
A Story That Sells

A historic home isn’t just a place to live—it’s a piece of history, a reflection of craftsmanship, and a testament to timeless architecture. Selling a historic home requires more than just putting it on the market; it requires expert storytelling, strategic marketing, and a deep appreciation for what makes it unique. We know that buyers searching for historic properties in Charlottesville and Central Virginia aren’t just looking for square footage and modern upgrades. They’re looking for character, heritage, and authenticity. Our job is to present your home in a way that resonates emotionally with the right buyers, showcasing its architecture, historical significance, and the lifestyle it offers. Bridget Archer 434-981-4149

Strategic Marketing
For Maximum Visibility

Unmatched Advertising Power

Our advertising efforts are second to none. Your property will
be showcased not only locally but also in prestigious publications such as The Washington Post, New York Times, Virginia Living, Washingtonian Magazine, and more. This ensures maximum exposure to a wide range of qualified buyers.

Vast Network and Word-of-Mouth Reach

With decades of deep-rooted connections in the
Central Virginia real estate market, we leverage our extensive network to connect with buyers directly. From personal referrals to industry insiders, our network often finds buyers before they even begin their search.

Transparency and Exclusive Representation

At McLean Faulconer, we are committed to transparency and integrity. Unlike some brokerages, we never engage in dual agency, ensuring that your interests are always exclusively represented with undivided loyalty.

Tailored Marketing Strategies:

Every historic home has its own story, and our marketing approach is designed to showcase its unique character and architectural significance. Through professional photography, immersive virtual tours, and targeted digital campaigns, we craft a custom strategy that highlights your home's most compelling features and attracts serious buyers who appreciate its history and charm.

Advertising

Local Advertising

• Cville • Fine Properties • Real Estate Weekly • Adobe

MLS Reach

• Charlottesville-Albemarle Association of REALTORS® • Richmond Association of REALTORS® (when applicable) • Metropolitan Regional Information Systems, Inc. Association of REALTORS® (Northern Virginia, Maryland, and Washington D.C. areas) (when applicable) • Our agent website www.virginiacountryliving.com • Our firm’s website at www.mcleanfaulconer.com • Thousands of Realtor & Real Estate websites through IDX

A Property Brochure Is Important

A brochure is often a buyer’s first glimpse into your historic home, making it a key element of your marketing strategy. We craft visually striking online brochures that highlight your property’s architectural elegance and rich history. Through high-quality photography and compelling storytelling, we ensure your home stands out, captivates potential buyers, and leaves a lasting impression.

Professional Quality Photographs Can Increase The Value Of Your Home

While many people believe that real estate photos are simply a way to make a home look more appealing to potential buyers, they can do much more than that. Real estate photos can help increase a home’s value by showing buyers its unique features. In addition, excellent photos make a home stand out compared to others on the market.

Our Digital Expertise: Achieving First-Page Google Rankings

Choosing a listing agent with several high-ranking Google websites is a smart move that can significantly enhance the sale of a country property. Dominant websites increase property visibility, which is essential. Furthermore, this demonstrates our proven ability to outperform competitors and highlights our credibility, determination, and skill in every aspect of our business. Our dedicated property web pages are designed to engage buyers and encourage them to submit an inquiry.

EMAIL

Luxury

Advertising

McLean Faulconer Inc., REALTORS® prioritize robust and impactful advertising, dedicating 25- 30% of our total revenue to marketing efforts—significantly more than the industry average of 18%. Our extensive advertising strategy ensures maximum exposure for our listings, both locally and globally. Locally, we feature properties in key magazines and newspapers to connect with the community and prospective buyers in the region. On a national and international scale, we leverage premier publications to showcase our listings to a broader audience. A sampling is below:

International Advertising

Internationally, McLean Faulconer Inc. strategically targets several prominent European publications to ensure our listings reach a discerning and global audience:

National Advertising

McLean Faulconer strategically leverages luxury publications to connect with affluent buyers, ensuring targeted exposure for high-end properties.

The Wall Street Journal
UVa’s Alumni News Magazine
Mid-Atlantic Country
Preservation News
UVa’s Alumni News Magazin
The Richmond Times-Dispatch
The Washington Post News
Mid-Atlantic Country
Preservation News
Pinnacle
Town & Country.

What Sets Us Apart

“Farms, Estates, Country Properties – Expertise You Can Trust, Results You’ll Love.”

When it comes to selling your home, choosing the right listing agent is one of the most important decisions you’ll make. With Bridget Archer as your trusted real estate partner, you’ll benefit from her extensive expertise, personalized service, and deep understanding of the Charlottesville and Central Virginia market. Bridget specializes in marketing and selling distinctive properties, including historic estates, farms, and luxury residences. Her proven track record and innovative marketing strategies ensure your home stands out and reaches the right buyers. From professional photography and targeted advertising to leveraging her extensive network, Bridget goes above and beyond to position your property for success. More than just an experienced agent, Bridget is a dedicated advocate for her clients, prioritizing your goals and providing clear, consistent communication at every step. Her integrity, market knowledge, and commitment to excellence guide you seamlessly through the selling process. When you work with Bridget, you can trust that your property is in expert hands.

The Power of McLean Faulconer

The right brokerage makes all the difference. McLean Faulconer, Inc., the leading real estate firm in Charlottesville and Central Virginia, offers unmatched resources, an outstanding reputation, and far-reaching connections to successfully market and sell your home. With a proven track record in farms, estates, and luxury properties, McLean Faulconer utilizes cutting-edge technology, strategic marketing, and an extensive database of qualified buyers to deliver exceptional results. By choosing Bridget Archer and McLean Faulconer, you ensure that your historic home or estate receives the exposure, expertise, and dedicated service it deserves. Let Bridget help you achieve outstanding results and a seamless selling experience.